Co-evolution of technology and rural society: The blossoming of taobao villages in the information era, China

Over the last decade, more than 3000 villages (known as Taobao villages) in China have achieved significant economic growth due to e-commerce. The changes these represents a new development path that is distinct from of traditional Chinese villages. This paper examines this experience, arguing ‘blossoming’ essentially result interaction and co-evolution Information Communications Technology (ICT) China's rural society. study will be based on case studies three As ICT e-commerce are embedded society, potential existing organizations skills countryside can fully explored through synergy. research finds with accessibility huge online market for products, weak gradually evolving into strong organizations, which greatly enhanced their capacity adapt flexible demands economy. It found society still stage, broad profound impacts future transformation China.